Branding | Identity Design | Web & Social Media Design  

Mesanjeros is a concept store based in Buenos Aires, Argentina, which revolves around the customer experiencing luxurious furniture, art, and decor with a rich past and history.  The costumers are meant to uncover the stories behind each piece, discovering the intricate details of its past and the cultural significance it holds. These items, with their unique and storied backgrounds, carry with them certain "messages" that add depth and character to the spaces they inhabit. The concept of "messages" at Mesanjeros represents the idea that each item has a story to tell, a narrative that enriches the environment in which it lives in. These messages not only enhance the aesthetic appeal of the space but also create a sense of connection and intrigue,



The design and branding are intended to primarily highlight the objects, minimizing distractions elsewhere. The simple background aims to enhance the qualities of the items, while the typeface remains synonymous with the brand without overshadowing the main focus—the items themselves.









Mark

Contact & Info


berimeladzenina@gmail.com
full portfolio available on request


multidisciplinary designer
New York City






Projects Presented:

recent



Ether


A design concept for a music festival dedicated to bringing forth the  qualities of the artists presented.  


“Martha Graham  Dance Theatre


A modern take on Karl Leabo’s “Martha Graham Dance Theatre”published in the early 1960’s.



UNFCCC COP 28


Typeface design for the "2023 UN Climate Change” conferance, focusing on CO₂ emissions.



Mesanjeros


A concept store design.



Allegory of the Cave


A redesign of Plato's "Allegory of the Cave," heavily focused on photographic treatment. .